Have regular meaningful contact with employees.
Do you have regular meaningful contact with your employees?
More often than not, companies do a much better job at maintaining relationships with customers and not such a great job maintaining meaningful relationships with their own employees. Yet both are critically important.
We forget sometimes that every employee is a marketer, that every employee speaks for the company, that your own employees represent your first line of positive (or negative) word-of-mouth public relations. This is especially true for employees who are in regular contact with customers, but it is true for all employees. Why? Because you never know who that employee is going to talk to. It could be a customer, competitor or reporter.
The challenge is, it is in your best interest to ensure all employees feel good about your products and services and know how to deliver positive messages. The best way to do that is to ensure regular and meaningful contact with employees, similar to what you do (or should be doing) with your customers. Teach them what to say about you, and make sure you live up to it.
What will you do to ensure you have regular meaningful contact with employees?
